Get-found: Vital First Marketing Step

Get-found: Vital First Marketing Step

Buyers use Search on G-Cloud to find candidate products.
They also use Filters and may use Categories.
With 8,000 SaaS products on the catalogue – it is essential to get this right.
This insight article tells you how…

Storm in a Micro/Small/Medium Teacup

Storm in a Micro/Small/Medium Teacup

There has been some heated debate about the correct categorisation of SMEs in the G-Cloud sales data. The SME definition, for the majority of companies is simple. This article explains the definition and how it is applied.
It also explains where the errors come from and provides advice on what to do if you see a supplier holding-out to be in the wrong category.