The Service Definition is an essential marketing tool and it has got to be good. In this article we explore what should be in a good Service Definition and what are the characteristics of a bad one. Consider some content as ‘mandatory’ – CCS recommend this content because buyers have asked for it, but this is necessary – not sufficient.
54% of SaaS suppliers on G-Cloud 9 had a fatal flaw in their pricing information. The same is likely to be true on G-Cloud 10. Half of suppliers celebrating getting onto G-Cloud 10 were actually Dead-on-Arrival. This article explains the type of errors and how to fix the problem.
At the time of writing 792 of the 2,239 SaaS suppliers on G-Cloud (35%) had not loaded a Service Definition. Analysis of G-Cloud 9 showed that 63% of SaaS suppliers had either no Service Definition (28%) or one that conveyed no useful additional information (35%). This is a fatal flaw which can be remedied at any time.
Certain attributes that are still detailed on the face of the SaaS catalogue are so common, we should recognise them as ‘standard’. That they appear on the catalogue suggests buyers have, in the past, expressed that these are important in reaching selection decisions. This article lists the ‘standard’ attributes for you to compare with your own listing to see if you are missing something.