The white heat of digital transformation opportunity is found in the crucible of SMEs working in the B2B sector with emerging technologies.
Do these entrepreneurs see public sector as a good opportunity? – Probably not.
B2G is competing with B2B for these transformational products.
B2B migrating to B2G takes a different approach and they may need a modified product.
We should realise now that we have not invested enough in making this path more friction-less.
The best time to plant a tree was twenty years ago. The second best time to plant a tree, is now.
Time to work on bringing SMEs into B2G.