Recent original research shows G-Cloud is toughest for SMEs coming to the market from the private sector. Here we look at the problem, informed by a survey of 100+ public sector tech buyers and come up with the answers… on the day that G-Cloud 12 opens for applications.
At the moment, activated for Software (Lot 2) only. This provides an algorithmic assessment of your G-Cloud presence. Open the article and put in the search box your service’s 15-digit ID number and you get a score (percent). This is updated at the beginning of each month to reflect what changes have been made. 25% of services have a score over 80 – this is what you need to achieve to have a dominant presence.
An SME moving into the public sector market for the first time, or one that’s finding it tough going, has got to make the best use of its marketing assets. The most important of these at first instance is your presence on the Digital Marketplace. Here we introduce new tools and marketing data and show you how to do that.
54% of SaaS suppliers on G-Cloud 9 had a fatal flaw in their pricing information. The same is likely to be true on G-Cloud 10. Half of suppliers celebrating getting onto G-Cloud 10 were actually Dead-on-Arrival. This article explains the type of errors and how to fix the problem.
At the time of writing 792 of the 2,239 SaaS suppliers on G-Cloud (35%) had not loaded a Service Definition. Analysis of G-Cloud 9 showed that 63% of SaaS suppliers had either no Service Definition (28%) or one that conveyed no useful additional information (35%). This is a fatal flaw which can be remedied at any time.