Recent original research shows G-Cloud is toughest for SMEs coming to the market from the private sector. Here we look at the problem, informed by a survey of 100+ public sector tech buyers and come up with the answers… on the day that G-Cloud 12 opens for applications.
At the moment, activated for Software (Lot 2) only. This provides an algorithmic assessment of your G-Cloud presence. Open the article and put in the search box your service’s 15-digit ID number and you get a score (percent). This is updated at the beginning of each month to reflect what changes have been made. 25% of services have a score over 80 – this is what you need to achieve to have a dominant presence.
An SME moving into the public sector market for the first time, or one that’s finding it tough going, has got to make the best use of its marketing assets. The most important of these at first instance is your presence on the Digital Marketplace. Here we introduce new tools and marketing data and show you how to do that.
Buyers use Search on G-Cloud to find candidate products.
They also use Filters and may use Categories.
With 8,000 SaaS products on the catalogue – it is essential to get this right.
This insight article tells you how…