Recent original research shows G-Cloud is toughest for SMEs coming to the market from the private sector. Here we look at the problem, informed by a survey of 100+ public sector tech buyers and come up with the answers… on the day that G-Cloud 12 opens for applications.
To be successful on G-Cloud, you have to sell.
First you have to decide who you are going to sell to.
This article summarises some of the market characteristics to look out for.
There is a link to the free, detailed paper on selecting target markets in the ‘resources’ section.
An SME moving into selling to the public sector has a lot of specialist skills to learn and some baggage to jettison. There is a simple process to accelerate the whole thing. This article sets out a plan to quickly bring you to the top of the game without reinventing the wheel. It also has a note on how to stick-it to the competition while you’re about it.