Recent original research shows G-Cloud is toughest for SMEs coming to the market from the private sector. Here we look at the problem, informed by a survey of 100+ public sector tech buyers and come up with the answers… on the day that G-Cloud 12 opens for applications.
The white heat of digital transformation opportunity is found in the crucible of SMEs working in the B2B sector with emerging technologies.
Do these entrepreneurs see public sector as a good opportunity? – Probably not.
B2G is competing with B2B for these transformational products.
B2B migrating to B2G takes a different approach and they may need a modified product.
We should realise now that we have not invested enough in making this path more friction-less.
The best time to plant a tree was twenty years ago. The second best time to plant a tree, is now.
Time to work on bringing SMEs into B2G.
In Part 1 we looked at the first 4-months of spend data of 2019/20 (April to July) and compared this to the same period in 2018/19. Taking the perspective of demand-side management we concluded that management of the Digital Marketplace was proving to be effective and fruitful.
In this part we are going to look at the same data as ‘sales’ data and assess the state of the marketplace from the perspective of the tech industry – the supply-side.
Return to work after the summer break and CCS have published the spend figures for G-Cloud & DOS from the Digital Marketplace. This covers the first 4-months of the new financial year (April – July).
I’m looking for an answer to the question “Is G-Cloud Working?”. In this first part I’ll be looking at the demand side of the equation and looking for objective evidence by comparing the period with April – July of the previous year.
CCS have published spend data for December, this article uses data for 12 months to November 2018 (as December is significantly incomplete). Overall significant growth, SMEs falling behind, particularly in hosting. 80% of SME SaaS vendors haven’t recorded a sale in last 12-months.
An overview of the soon to be published (draft) spend figures for the Digital Marketplace. In this Part 1, I look at the growth pattern of G-Cloud and DOS overall against the November 2017 forecast. There is clearly emerging a 2-speed Marketplace with growth rates widely different for Large and SME organisations. SMEs don’t wring their hands and complain about unfairness… it’s not about the size of dog in the fight, it’s about the size of fight in the dog.
