An SME moving into the public sector market for the first time, or one that’s finding it tough going, has got to make the best use of its marketing assets. The most important of these at first instance is your presence on the Digital Marketplace. Here we introduce new tools and marketing data and show you how to do that.
In Part 1 we looked at the first 4-months of spend data of 2019/20 (April to July) and compared this to the same period in 2018/19. Taking the perspective of demand-side management we concluded that management of the Digital Marketplace was proving to be effective and fruitful.
In this part we are going to look at the same data as ‘sales’ data and assess the state of the marketplace from the perspective of the tech industry – the supply-side.
Return to work after the summer break and CCS have published the spend figures for G-Cloud & DOS from the Digital Marketplace. This covers the first 4-months of the new financial year (April – July).
I’m looking for an answer to the question “Is G-Cloud Working?”. In this first part I’ll be looking at the demand side of the equation and looking for objective evidence by comparing the period with April – July of the previous year.
CCS have published spend data for December, this article uses data for 12 months to November 2018 (as December is significantly incomplete). Overall significant growth, SMEs falling behind, particularly in hosting. 80% of SME SaaS vendors haven’t recorded a sale in last 12-months.
An overview of the soon to be published (draft) spend figures for the Digital Marketplace. In this Part 1, I look at the growth pattern of G-Cloud and DOS overall against the November 2017 forecast. There is clearly emerging a 2-speed Marketplace with growth rates widely different for Large and SME organisations. SMEs don’t wring their hands and complain about unfairness… it’s not about the size of dog in the fight, it’s about the size of fight in the dog.
There has been some heated debate about the correct categorisation of SMEs in the G-Cloud sales data. The SME definition, for the majority of companies is simple. This article explains the definition and how it is applied.
It also explains where the errors come from and provides advice on what to do if you see a supplier holding-out to be in the wrong category.