Marketing to the public sector has a different set of challenges from business to business marketing in the private sector.

Public sector buyers must be able to demonstrate they have evaluated products without bias, entirely on their merits and against a defined requirement set.

G-Cloud Buyers Guidance  reinforces reticence to engage with a supplier’s sales team to the last moment – by which time, the choice has often been made based on the information on the G-Cloud catalogue.

It is essential to perform marketing analytics on the marketplace and your product’s positioning in it. But the Digital Marketplace is cumbersome for market analysis and either takes much time or it is done sketchily or neglected.

Here is the answer: each month I publish the G-Cloud catalogue in CSV format so you can use spreadsheet and other analytical tools to keep an eye on your competition and best practice role-models.

Watch this 12-minute video to see how using the data gives you a quick and easy way to improve your G-Cloud listing and improve the number of enquiries you receive and your sales success.

Lot 1 – Hosting Data

Lot 2 – Software Data

Lot 2 – Software Data

Matched & merged with spend data

Lot 3 – Support Data

Pricing: Each G-Cloud Lot data-set is priced at £49.50 + VAT.

Column titles are abbreviated – to map the column titles to the actual wording on G-Cloud website, download the Glossaries (an Excel file)

The Glossaries are a reference table – this is FREE

To purchase click ‘Add to cart’ for each item and you will be taken to a secure payment gateway. If you have a promotional code be sure to click ‘got code?’ in the window that pops up for payment, enter code and update.

The download is managed from the payment site. Be aware that the CSV file is Unicode (UTF-8) and is better imported into Excel [Data tab/From Text/CSV] otherwise some special characters, like £ and ® get additional characters added. LibreOffice Calc and Google Sheets appear to correct for this automatically.

Download a (free) 10-row sample table to check compatibility with your spreadsheet/data-tools and don’t forget to download the Glossaries:


Lot 1 - Hosting

The Hosting data-set comprises 137 columns (the data headings used on the G-Cloud website). The data was compiled on 1st March 2020 when there were over 3,500 products live on the marketplace, these are the rows in the data. The data-set includes URLs to the individual products on the digital marketplace and the uploaded documentation at the reference date. 


Lot 2 - Software

The Software data-set is 131 columns and over 9,000 rows (products) and was compiled on 1st March 2020


Lot 2 - Software BETA merged with spend data

This is an Excel file, the same as the basic Lot 2 CSV (as at 1st March 2020) but it has been matched and merged with Spend Data published by CCS to enable analysis against suppliers known to have sales success.

The spend data is by supplier (not product) and shown here in additional columns are the aggregate spend for the previous 24 months and an indication of SME status.

The data has errors and omissions as supplier names are portrayed differently in the two data sources and a match is made on the name excluding some of the commonly mis-typed qualifiers (Ltd, Limited, PLC, etc.,). However, 70% of the sales data has a match, providing good grounds for marketing analysis of how successful suppliers (and competitors) approach their positioning on the Digital Marketplace,



Lot 3 - Support

The Support data-set is 53 columns and over 16,000 rows (products) and was also compiled on 1st March 2020

DMpl Spend Data

Here you can also download for free the latest Digital Marketplace Spend Data (current version runs to 31-Mar-20) – provided by CCS on 5-May-20 under Open Government Licence V3.0. This data is in the original format, as provided – so beware, it can contain errors for which we accept no responsibility. 

The video at the top of this page shows how to merge the two data sets (E.g. Lot 2 from G-Cloud and the spend in the last 12 months on software from the Spend Data) – which provides great insight into how successful suppliers position themselves on the G-Cloud catalogue.

Information on the Digital Marketplace website is published under The Open Government Licence V3.0 which allows for commercial exploitation and the creation of derivative works. Personal Data is specifically excluded from this licence therefore no contact information is contained in these data sets.



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If you have any questions - get in touch here or on twitter, I'll respond as soon as I can.

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