people at BoE
11-Oct-18

Selecting target markets

To be successful on G-Cloud, you have to sell. First you have to decide who you are going to sell to. This article summarises some of the market characteristics to look out for. There is a link to the free, detailed paper on selecting target markets in the ‘resources’ section.
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Cityscape 9/12ths complete
25-Sep-18

G-Cloud SaaS: the features that are ‘industry standard’

Certain attributes that are still detailed on the face of the SaaS catalogue are so common, we should recognise them as ‘standard’. That they appear on the catalogue suggests buyers have, in the past, expressed that these are important in reaching selection decisions. This article lists the ‘standard’ attributes for you to compare with your own listing to see if you are missing something.
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Bank_of_England
20-Sep-18

This is how you sell SaaS to GOV

An SME moving into selling to the public sector has a lot of specialist skills to learn and some baggage to jettison. There is a simple process to accelerate the whole thing. This article sets out a plan to quickly bring you to the top of the game without reinventing the wheel. It also has a note on how to stick-it to the competition while you’re about it.
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Horseguards
14-Sep-18

Optimising your product: what G-Cloud buyers want

There are roughly 140 attributes for SaaS products on G-Cloud which buyers can use to promote candidates to their shortlist, or eliminate products from consideration. Correlating attributes to sales success shows which attributes in general are key to buying behaviour. This article shows what these attributes are. Reperform this exercise with competitor and similar products to your own to find out what are the product differentiators that are effective in your market.
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10-Sep-18

Get-found: Vital First Marketing Step

Buyers use Search on G-Cloud to find candidate products. They also use Filters and may use Categories. With 8,000 SaaS products on the catalogue – it is essential to get this right. This insight article tells you how…
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10-Sep-18

Storm in a Micro/Small/Medium Teacup

There has been some heated debate about the correct categorisation of SMEs in the G-Cloud sales data. The SME definition, for the majority of companies is simple. This article explains the definition and how it is applied. It also explains where the errors come from and provides advice on what to do if you see a supplier holding-out to be in the wrong category.
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Cityscape 9/12ths complete
06-Sep-18

Optimising the Service Definition

The Service Definition is an essential marketing tool and it has got to be good. In this article we explore what should be in a good Service Definition and what are the characteristics of a bad one. Consider some content as ‘mandatory’ – CCS recommend this content because buyers have asked for it, but this is necessary – not sufficient.
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GDS building, Whitechapel
05-Sep-18

SMEs and SaaS on G-Cloud: Let’s take a look at ourselves

The sales data on G-Cloud shows SMEs are having a tough time getting into the sales magic circle. This article reveals just how big the gulf is then shows the start of the pathway to success. Let’s eave the hand-wringing to the folks we leave behind and get out in front.
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Cityscape 2/12 complete
04-Sep-18

Pricing Compliance – half of SaaS suppliers don’t know they were D.o.A.

54% of SaaS suppliers on G-Cloud 9 had a fatal flaw in their pricing information. The same is likely to be true on G-Cloud 10. Half of suppliers celebrating getting onto G-Cloud 10 were actually Dead-on-Arrival. This article explains the type of errors and how to fix the problem.
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Cityscape 2/12 complete
04-Sep-18

Service Definition Non-conformance – a catastrophic fail for 60% of SaaS suppliers

At the time of writing 792 of the 2,239 SaaS suppliers on G-Cloud (35%) had not loaded a Service Definition. Analysis of G-Cloud 9 showed that 63% of SaaS suppliers had either no Service Definition (28%) or one that conveyed no useful additional information (35%). This is a fatal flaw which can be remedied at any time.
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