03-Mar-20
G-Cloud 12 SME suppliers – here’s your magic wand!
Recent original research shows G-Cloud is toughest for SMEs coming to the market from the private sector. Here we look at the problem, informed by a survey of 100+ public sector tech buyers and come up with the answers… on the day that G-Cloud 12 opens for applications. Analysis, Get-conformant, Get-found, Get-listed, Get-optimised, Get-selling, Opinion
14-Nov-19
G-Cloud: If we started over, what would be different?
The white heat of digital transformation opportunity is found in the crucible of SMEs working in the B2B sector with emerging technologies. Do these entrepreneurs see public sector as a good opportunity? – Probably not. B2G is competing with B2B for these transformational products. B2B migrating to B2G takes a different approach and they may need a modified product. We should realise now that we have not invested enough in making this path more friction-less. The best time to plant Analysis, Opinion
19-Sep-19
Is G-Cloud Working? – Part 2: Supply-side
In Part 1 we looked at the first 4-months of spend data of 2019/20 (April to July) and compared this to the same period in 2018/19. Taking the perspective of demand-side management we concluded that management of the Digital Marketplace was proving to be effective and fruitful. In this part we are going to look at the same data as ‘sales’ data and assess the state of the marketplace from the perspective of the tech industry – the supply-side. Analysis, Opinion
17-Sep-19
Is G-Cloud Working? – Part 1: Demand
Return to work after the summer break and CCS have published the spend figures for G-Cloud & DOS from the Digital Marketplace. This covers the first 4-months of the new financial year (April – July). I’m looking for an answer to the question “Is G-Cloud Working?”. In this first part I’ll be looking at the demand side of the equation and looking for objective evidence by comparing the period with April – July of the previous year. Analysis, Opinion
14-Jun-19
Selecting target markets
To be successful on G-Cloud, you have to sell. First you have to decide who you are going to sell to. This article summarises some of the market characteristics to look out for. There is a link to the free, detailed paper on selecting target markets in the ‘resources’ section. Get-selling
11-Jun-19
This is how you sell SaaS to GOV
An SME moving into selling to the public sector has a lot of specialist skills to learn and some baggage to jettison. There is a simple process to accelerate the whole thing. This article sets out a plan to quickly bring you to the top of the game without reinventing the wheel. It also has a note on how to stick-it to the competition while you’re about it. Get-selling
09-Jun-19
Optimising your product: what G-Cloud buyers want
There are roughly 140 attributes for SaaS products on G-Cloud which buyers can use to promote candidates to their shortlist, or eliminate products from consideration. Correlating attributes to sales success shows which attributes in general are key to buying behaviour. This article shows what these attributes are. Reperform this exercise with competitor and similar products to your own to find out what are the product differentiators that are effective in your market. Get-optimised
03-Jun-19
Get-found: Vital First Marketing Step
Buyers use Search on G-Cloud to find candidate products. They also use Filters and may use Categories. With 8,000 SaaS products on the catalogue – it is essential to get this right. This insight article tells you how… Get-found
31-May-19
Optimising the Service Definition
The Service Definition is an essential marketing tool and it has got to be good. In this article we explore what should be in a good Service Definition and what are the characteristics of a bad one. Consider some content as ‘mandatory’ – CCS recommend this content because buyers have asked for it, but this is necessary – not sufficient. Get-optimised
27-May-19
Pricing Compliance – half of SaaS suppliers don’t know they were D.o.A.
54% of SaaS suppliers on G-Cloud 9 had a fatal flaw in their pricing information. The same is likely to be true on G-Cloud 10. Half of suppliers celebrating getting onto G-Cloud 10 were actually Dead-on-Arrival. This article explains the type of errors and how to fix the problem. Get-conformant
22-May-19
Service Definition Non-conformance – a catastrophic fail for 60% of SaaS suppliers
At the time of writing 792 of the 2,239 SaaS suppliers on G-Cloud (35%) had not loaded a Service Definition. Analysis of G-Cloud 9 showed that 63% of SaaS suppliers had either no Service Definition (28%) or one that conveyed no useful additional information (35%). This is a fatal flaw which can be remedied at any time. Get-conformant
01-May-19
G-Cloud SaaS: the features that are ‘industry standard’
Certain attributes that are still detailed on the face of the SaaS catalogue are so common, we should recognise them as ‘standard’. That they appear on the catalogue suggests buyers have, in the past, expressed that these are important in reaching selection decisions. This article lists the ‘standard’ attributes for you to compare with your own listing to see if you are missing something. Get-optimised
28-Jan-19
G-Cloud spend data update: part 2
27-Dec-18
G-Cloud spend data update. Part 1: SME’s declining share
An overview of the soon to be published (draft) spend figures for the Digital Marketplace. In this Part 1, I look at the growth pattern of G-Cloud and DOS overall against the November 2017 forecast. There is clearly emerging a 2-speed Marketplace with growth rates widely different for Large and SME organisations. SMEs don’t wring their hands and complain about unfairness… it’s not about the size of dog in the fight, it’s about the size of fight in the dog. Analysis, Opinion
10-Sep-18
Storm in a Micro/Small/Medium Teacup
There has been some heated debate about the correct categorisation of SMEs in the G-Cloud sales data. The SME definition, for the majority of companies is simple. This article explains the definition and how it is applied. It also explains where the errors come from and provides advice on what to do if you see a supplier holding-out to be in the wrong category. Opinion
05-Sep-18
SMEs and SaaS on G-Cloud: Let’s take a look at ourselves
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