Outline Marketing Plan

This is an overview of the common components of a pro-active marketing plan. You can get sales straight from the Digital Marketplace without a touch, but success comes through effort and repeatable success comes through an integrated programme thoughtfully applied.

Selecting Target Markets

How many? Which? What are the characteristics I should score highly? Where do I get the data?

Ready, Aim, Fire!  – Before we set off on a sales campaign we need to select the markets inside public sector to prioritise. About 1,000 public sector entities buy SaaS, but, it seems, 30% of those don’t buy from SMEs. You can spend a lot of effort breaking down doors that are shut tight, or start by pushing at one that is open. This paper shows you how. 

Spend Data to December 2019

Currently the Crown Commercial Service (CCS) publish spend data on G-Cloud and DOS monthly. They use a proprietary BI interface and some actors in the marketplace prefer to use their own analytical tools. 

Here is the data released 21/1/20 – beware the last month will have some inaccuracy due to late MISO returns. This is subject to Open Government Licence V3.0 

We have developed our in-house data tools for market research and analysis of the 3 G-Cloud Lots. These are now available in the data-shop, together with a video on how to use and manipulate the data for competitor research.

If there is something you are looking for which you can’t find, use the feedback form and we will see if we can provide it: