The white heat of digital transformation opportunity is found in the crucible of SMEs working in the B2B sector with emerging technologies.
Do these entrepreneurs see public sector as a good opportunity? – Probably not.
B2G is competing with B2B for these transformational products.
B2B migrating to B2G takes a different approach and they may need a modified product.
We should realise now that we have not invested enough in making this path more friction-less.
The best time to plant a tree was twenty years ago. The second best time to plant a tree, is now.
Time to work on bringing SMEs into B2G.
To be successful on G-Cloud, you have to sell.
First you have to decide who you are going to sell to.
This article summarises some of the market characteristics to look out for.
There is a link to the free, detailed paper on selecting target markets in the ‘resources’ section.
Certain attributes that are still detailed on the face of the SaaS catalogue are so common, we should recognise them as ‘standard’. That they appear on the catalogue suggests buyers have, in the past, expressed that these are important in reaching selection decisions. This article lists the ‘standard’ attributes for you to compare with your own listing to see if you are missing something.
CCS have published spend data for December, this article uses data for 12 months to November 2018 (as December is significantly incomplete). Overall significant growth, SMEs falling behind, particularly in hosting. 80% of SME SaaS vendors haven’t recorded a sale in last 12-months.
The sales data on G-Cloud shows SMEs are having a tough time getting into the sales magic circle. This article reveals just how big the gulf is then shows the start of the pathway to success. Let’s leave the hand-wringing to the folks we leave behind and get out in front.