In Part 1 we looked at the first 4-months of spend data of 2019/20 (April to July) and compared this to the same period in 2018/19. Taking the perspective of demand-side management we concluded that management of the Digital Marketplace was proving to be effective and fruitful.
In this part we are going to look at the same data as ‘sales’ data and assess the state of the marketplace from the perspective of the tech industry – the supply-side.
CCS have published spend data for December, this article uses data for 12 months to November 2018 (as December is significantly incomplete). Overall significant growth, SMEs falling behind, particularly in hosting. 80% of SME SaaS vendors haven’t recorded a sale in last 12-months.
An overview of the soon to be published (draft) spend figures for the Digital Marketplace. In this Part 1, I look at the growth pattern of G-Cloud and DOS overall against the November 2017 forecast. There is clearly emerging a 2-speed Marketplace with growth rates widely different for Large and SME organisations. SMEs don’t wring their hands and complain about unfairness… it’s not about the size of dog in the fight, it’s about the size of fight in the dog.
